Public Relations Capabilities

Media Relations Develop key messages Train spokespersons Develop and maintain media database Develop written materials Arrange one-on-one media introductions Draft and distribute news releases Draft and distribute available-to-comment advisories Identify and place byline articles / op-ed pieces Develop and pitch newsworthy story ideas Monitor media for emerging issues and trends Community Relations Develop and implement community relations strategies Plan outreach strategy to community opinion-leaders Identify opportunities within the professional and business communities Identify "cause-related" opportunities B2B Communications Competitive and industry research, analysis and intelligence Develop and execute B2B communications programs Develop and execute thought-leadership positioning strategies Identify and negotiate speaking opportunities at conferences, events and trade shows

Crisis Communications / Reputation Management Provide crisis vulnerability assessment Develop internal and external crisis communications plan Provide on-site media response and management Train key personnel to effectively communicate with internal and external constituencies Provide 24 hour communications support Government Relations / Public Affairs  Develop and implement government relations strategies Monitor and analyze political climates – municipal, legislature, regulatory, etc. Maintain timely databases of key political leaders to track communication, opinion, etc. Arrange introductions, meetings, calls, etc. with key political leaders and their staff Attend appropriate political events / host events of strategic partners in government Cultivate open, responsive and productive relationships with key political leaders and staffers Internal Communications Provide internal communications assessment Develop and implement internal communications strategies Create and produce internal newsletter Develop case studies of best practice approaches