MARKET RESEARCH
- Develop and conduct surveys – phone, mail-in and field
- Develop and conduct focus groups
- Design and implement immersion research strategies
- Analyze market research
- Use research to develop marketing strategies
GRASSROOTS / GUERILLA MARKETING
- Develop and implement grassroots marketing strategies
- Create and initiate event and on-site marketing programs
- Coordinate flier and poster distribution via street teams
STRATEGIC ADVERTISING
- Develop and manage highly-targeted advertising strategies
- Create, produce and place print, internet and broadcast advertisements
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INTERACTIVE MARKETING
- Design and develop websites
- Write website copy
- Position websites on the internet and through traditional media avenues
- Develop and execute viral marketing campaigns
- Develop and manage internet advertising campaigns
- Design and execute mobile marketing campaigns
- Develop and maintain blogs
- Navigate and infiltrate BLOGOSPHERE
DIRECT MAIL
- Design and produce direct mail pieces
- Assemble mailing lists
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