Get To Know The Firm

At the core of Bond PR and Brand Strategy are three pillars:

The delivery of exceptional and consistent Client Service;
Fostering a Corporate Culture centered on creativity and innovation, an academic approach to client service, professional and personal development of our staff, and social and environmental awareness; and
Being a Thought-Leader within the PR and marketing space.

The clients we represent, past and present, are highly-regarded within their industries, both among peers and customers. Our client roster includes New Orleans-based small businesses to national corporations entering the Louisiana marketplace to publicly traded companies operating in the global economy.

Our team of account professionals continually and successfully manages client programs across myriad industries in the private and public sectors – professional and financial services, entertainment/music, hospitality, healthcare, real estate development and industrial (energy, telecom, manufacturing, maritime, aviation). The firm’s client experience, coupled with our team of problem-solving, strategic thinkers, fosters a depth and versatility in which we all take great pride.

The Team

Skipper Bond - Partner

A New Orleans native, Skipper founded Bond PR and Brand Strategy in 2004 (formally known as Proscenia Communications). Skipper is a partner and manages the firm’s day-to-day operations and guides its business development, client service and corporate culture initiatives. Skipper has provided strategic communications counsel to both small businesses and the largest Fortune 500 companies while based in New Orleans and in New York City. Also, he has managed client accounts in several public and private sectors, including entertainment and hospitality, commercial and residential real estate development, food & beverage, construction and engineering, legal, professional and financial services, not-for-profit, energy, manufacturing, government, healthcare, technology and retail.

Prior to founding Bond PR and Brand Strategy, Skipper was an account supervisor with Fleishman-Hillard International Communications in New York City. He managed a team of account executives in the Corporate Group and worked with United Airlines, KPMG, Heidrick & Struggles International and Yahoo!. Before moving to New York, Skipper worked with The Beuerman Miller Group (now Beuerman Miller Fitzgerald) for four years. He worked closely with the French Market Corporation, BP Amoco, CN Illinois Central Railroad, Elmer’s Candy Company and the Louisiana Seafood Promotion and Marketing Board, among others.

In addition to work in the corporate sector, Skipper is very active throughout the New Orleans community. He serves on the Advisory Council of the New Orleans Jazz & Heritage Foundation, governing entity of Jazz Fest. Skipper is also on the Young Leadership Council's (YLC) Board of Directors, a member of the GNO, Inc. NextGen Council and the Southeast Super Region Committee. He is a member of Entrepreneur’s Organization (EO) Accelerator Program and a reserve deputy with the Orleans Parish Civil Sheriff’s Office.

Skipper and the firm often work pro bono for charities and not-for-profit organizations. These organizations include Global Green USA, Voice of the Wetlands, ActiveMusic, the Juvenile Justice Project of Louisiana, the Louisiana Philharmonic Orchestra, UNO TRAC Jazz Camp for Blind and Visually Impaired Teenagers, and the Cystic Fibrosis Foundation. He has also organized several fundraising events for local, state and federal politicians.

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Jordan Friedman - Partner

Jordan works with Bond PR and Brand Strategy’s financial, professional services, and industrial clients in designing and implementing communications programs geared toward achieving specific, pre-determined goals. Having spent three years as a co-founder and partner of The Clarion Group, a NYC-based PR firm, Jordan moved to New Orleans in April 2007 to manage program development and client service at Bond PR and Brand Strategy. Possessing a sophisticated understanding of industries that include aerospace, finance, energy, manufacturing and telecom, Jordan has managed international PR programs for some of the world’s most-admired companies.

One of Jordan’s specialties is helping clients navigate through highly-politicized and heavily regulated areas. Placing an emphasis on nuance, subtlety and pragmatism, Jordan helps clients contend with complex situations, where there are often multiple components and competing agendas.

Before establishing his own operation in 2002 and then founding The Clarion Group in 2004, Jordan spent several years at international communications consultancy Fleishman-Hillard. There he served as global account director for the Lockheed Martin account, which was serviced in eight countries throughout Europe and Asia. In addition, he played leading roles on accounts that included DuPont Safety Resources, International Paper, the International Copper Association and MeadWestvaco.

Prior to joining Fleishman-Hillard, Jordan worked at Manning Selvage & Lee on accounts that included The Principal Financial Group, Con Edison Solutions, First Data Corp and Rolex Watch USA, among others. He began his career at Ogilvy Adams & Rinehart (now Ogilvy PR Worldwide).

Jordan is a graduate of Boston University’s College of Communication (’95).

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Jennifer Bond - Managing Director

Jennifer Bond is Managing Director at Bond PR and Brand Strategy overseeing marketing communications, community relations, event planning, media relations initiatives for the firm’s clients, and firm operations. Jennifer comes to Bond PR from Turner Broadcasting in Atlanta, Georgia where she handled affiliate marketing for Turner networks TNT and TBS. She was responsible for increasing the networks’ brand awareness to affiliates and consumers by promoting priority programming. Jennifer was also the resident copywriter for her department.

For five years, Jennifer worked for Finley & Buckley, P.C., a civil litigation law firm, as Operations Coordinator where she assisted with firm marketing, as well as the management of the daily operations of the office.

Jennifer has an extensive background in writing ranging from film to marketing to magazine writing. She was a contributing writer for Atlanta’s Jezebel Magazine, a local lifestyle magazine and her spec script for the sitcom Everybody Loves Raymond placed as a quarter finalist in Hollywood’s Next Success screenwriting competition. She worked as a freelance writer and wrote for various cable networks including HGTV, CNN en Espanol, TNT and TBS, as well as other non-television based clients. Jennifer is a graduate of Boston University's College of Communication ('99) and obtained a masters degree in professional writing from Kennesaw State University in 2009.

Jennifer leads our restaurant and consumer product divisions, managing such accounts as PJ's Coffee, WOW Cafe, Creole Cuisine Restaurant Concepts, New Orleans Audi, and the Emeril Lagasse Foundation.

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Peter Craddick - New York Managing Director

Peter Craddick manages Bond PR and Brand Strategy's office in New York City, and whose expertise rests in pharmaceuticals and healthcare, industry, energy, environmental affairs, and financial services. He currently oversees a number of the firm's energy and industry-related clients.

He specializes in strategic communications, and has substantial experience developing and implementing communications programs designed to yield specific results - whether to the bottom line, marketing goals, market share, or public perception. In this capacity, he has worked for any number of the Fortune 50, including AstraZeneca, International Paper, United Airlines, AT&T, JP Morgan Chase and FedEx. Currently, he advises the Federal Government's Office of Energy Policy and New Uses on matters relating to biofuels and renewable resources, and has in the past served as an advisor to the governments of France and Canada.

Most recently, he served as external communications director for the Chief Science Officer at Pfizer, the world's largest pharmaceutical company, and was responsible for media relations and policy communications globally. He also has held senior management positions at leading public relations and consulting firms, including Fleishman-Hillard. For several years, he served as corporate spokesman and chief media strategist for New York Life and its international affiliates.

Throughout his career, Peter's emphasis has been on corporate communications, marketing communications, crisis and issues management and public affairs.

Peter and his family live in New York City, where he regularly indulges in his passion for fine food and wine. He is a graduate of George Mason College of the University of Virginia.

Bill Brown - Director, Crisis Communications Practice

Bill is head of crisis communications for Bond PR and Brand Strategy, often workign with clients within the industrial and institutional spaces.

He brings to his clients proven success in strategic communications planning, working with them to develop, execute, and measure efficient and effective marketing and communications programs designed to meet specific goals. These programs are distinguished by their focus on well-defined target audiences and messages, in order to ensure the greatest return on his clients’ communications investment. He has worked with clients from large, publicly-traded companies to small businesses to trade associations.

Bill has 30 years experience in corporate and institutional communications. His expertise lies in media relations, marketing communications, public relations, public affairs, issues management, crisis management, and speech writing. He is a regular contributor to leading trade magazines in a variety of business sectors.

For 15 years, he was communications manager for the DuPont Company’s flagship fibers business. DuPont Fibers was the company’s largest business unit, with revenues in excess of $9 billion and more than 25,000 employees. It was home to some of the company’s premier brands, such as Stainmaster® and Antron® carpet fibers, Lycra® and Dacron® for apparel, and industrial fibers such as Kevlar® and Tyvek.®.

Away from the office, Bill enjoys sports, cooking, reading, and playing with “Bo,” his yellow lab puppy. He is a long-time board member of the Boys and Girls Clubs of Delaware. A graduate of the University of Michigan with a degree in journalism, he becomes immersed in the fortunes of the Wolverine football team each Saturday in the fall. He also holds a Masters Degree in Journalism from Temple University. His wife, Ann, teaches writing at the University of Pennsylvania.

Amber Grove - Senior Account Executive

Amber Grove is a Senior Account Executive at Bond PR and Brand Strategy. She manages client accounts in economic development, creative and technology industries. Amber joins Bond PR following a five-year tenure at Louisiana Economic Development (LED) where she headed external communications and marketing for the state’s film and television, theatrical, music, and digital media industries. At LED, she helped the entertainment division hit ambitious business development goals by creating and executing communication strategies, key messaging, brand marketing, and maintaining media relations. Her work helped to change Louisiana from a sleepy film production site to a rapidly evolving entertainment powerhouse.

Pr Amber Grove eviously, Amber lived in Los Angeles where she helmed, Ugly Hollywood, a lifestyle promotions firm that produced exclusive events for clients such as Mercedes Maybach, the Standard Hotel, and a range of record labels and celebrities. Prior to Ugly Hollywood, Amber managed brand stewardship at Forty Deuce, a legendary nightlife destination for celebrities and hipsters next to the Paramount studio lot.

Originally from Baton Rouge, Amber obtained her undergraduate degree in Studio Art at Florida State University. To this day, Amber is happiest working with designers and creative people who think “outside of the box.” In 2011, Amber earned a Masters of Mass Communication from the Manship School of LSU where she pursued cross-discipline research in memory, consumer psychology, and branding.

Emily Reimsnyder - Junior Account Executive

Emily Reimsnyder is a Junior Account Executive with Bond PR and works with a range of clients, including Sucre, La Petite Grocery and Physicians Proviso. A graduate of Louisiana State University, Emily moved to New Orleans to intern with Tales of the Cocktail where she helped spearhead public relations efforts for the world-renowned cocktail festival. At Tales, she helped with logistics and event planning for the festival, which takes place every year in late July.

Previously, Emily interned at Raising Cane’s Chicken Fingers, headquartered in Baton Rouge, where she worked under the public relations spokesperson helping with media and community relations. She secured a great deal of media placement in various outlets Emily Reimsnyder throughout Louisiana, and also secured placement in a well-known Hollywood blog for the fast food chain.

Emily interned with ad agency and PR firm Otey White & Associates in Baton Rouge. She also interned with Victoria’s Secret PINK (VSPink) as an LSU PR Campus Representative, helping to establish VSPink’s identity on LSU’s campus and throughout the city of Baton Rouge. During her senior year at LSU, Emily worked with The Mental Health Association for Greater Baton Rouge (MHA) to help mitigate misperceptions about Baton Rouge’s mental healthcare. She helped organize MHA’s “Beat the Odds” Casino Night and Silent Auction, raising over $22,000 and establishing lasting partnerships with prominent figures in the Baton Rouge community.

Originally from Baton Rouge, Emily graduated Cum Laude from the Manship School of Mass Communication with a degree in Public Relations and a Minor in Business Administration. Emily is very excited that her hard work and dedication throughout her life has brought her to where she is today and looks forward to her future working at Bond.

Jeff Stum - Senior Advisor

Jeff Stum is a 20 year veteran of the adult beverage industry and leads Bond PR's marketing and PR initiatives within this industry. Jeff has worked at each tier of the wine and spirits industry and has developed a keen understanding of the nuances involved in selling and marketing adult beverages. From brand creation to developing, implementing, and executing concepts and programs, to the nuts and bolts of everyday distributor and sales channel management, all the way through realizing consumer brand adoption, Jeff has seen and experienced it all.

Jeff's wine and spirits career began while still in college. He bartended part time and worked full time as a manager of a retail spirits shop while attending Western Kentucky University. After graduating in 1992 with a Corporate and Organizational Communications degree, he moved to Phoenix, Arizona. The Glazer Distributor in Arizona hired Jeff on as a merchandiser and after 2 months he was an off premise route salesperson. Within 3 months Stum was running the high profile Scottsdale area route. In 1994, Brown Forman introduced Tropical Freezes into the Phoenix market as one of 4 test markets. Jeff's territory stood out in the test market and in 1995 he was offered a position in Dallas managing Brown Forman's introduction of Tropical Freezes in the Texas and Louisiana.

From 1997 to 2001 Jeff managed various Brown Forman Spirit Portfolio's in Texas, Louisiana, and Arkansas. In 2001 Jeff was offered the opportunity to move back to Kentucky and into Brown Forman's marketing headquarters to help manage Southern Comfort. From October of 2001 to May of 2006 Jeff took on various roles of increasing responsibility on the Southern Comfort marketing team. During this tenure Southern Comfort realized both profit and volume growth annually. Perhaps, Jeff's proudest achievement was the establishment of the music and event marketing platform still in use by the Southern Comfort team to this day.

In May of 2006 Jeff left Brown Forman to form Grey Earp Consulting to develop brands and consult with those wanting to develop gourmet food and beverage items. Jeff has consulted with and/or has an ownership stake in a series of small start up brands including: FOUR malt beverage, Havana Cola, Rudy Green's Doggy Cuisine, Bourbon Barrel Foods, and Rooibee Red Tea. He still keeps his hand in the event world as well occassionally producing events and negotiating sponsorships.