Bond PR & Brand Strategy
Ponderosa Stomp Music Festival and Bond Public Relations and Brand Strategy

Campaign Results

The campaign resulted in media coverage in major publications, online and broadcast such as: NPR’s “All Things Considered”, Southwest Airline’s Spirit Magazine, Southernliving.com, Esquire.com, The Times-Picayune, The New York Daily News, Memphis Flyer, Jackson Clarion-Ledger, Offbeat, Austin Chronicle and WWL TV.

Additionally, we secured several sponsors who provided in-kind donations ranging from food and beverages backstage to donations that aided with the operation of the festival.  Sponsors included Miller Beer, Ralph Brennan’s Bacco, Pascal’s Manale, American Luxury Limousine, BearCom Communications, and Hubig’s Pies.

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Esquire.com (May 2007)

The 6th Annual Ponderosa Music Festival

Opportunity

Develop and execute a public relations strategy to promote the 6th Annual Ponderosa Stomp, a local New Orleans roots music festival, among myriad audiences: the New Orleans community, leisure travelers and music buffs, and local, regional, and national media, as well as obtain sponsorships for the festival.  The primary objective was to generate maximum attendance to the show.

Audiences

  • Media

    1. National and specialty music
    2. National/regional lifestyle and general interest
    3. National travel
    4. Travel and music editors of daily newspapers in the top US markets
    5. In flight magazines
    6. Local and regional mainstream print, broadcast and Internet
  • Sponsors
  • Festival-goers

Public Relations Objectives

  • Raise awareness for the Ponderosa Stomp and its producers, the Mystic Knights of the Mau-Mau
  • Generate news coverage on a local, regional and national scale for The Stomp and the Mystic Knights of the Mau-Mau
  • Establish sponsorships to generate funding and in-kind donations to support the event
  • Drive attendees to the event

Program Components

  • Media Relations Campaign

    1. Feature stories and interviews about The Stomp, Mystic Knights of the Mau-Mau, Dr. Ike and other Mau-Mau events
  • Fundraising Campaign

    1. Creat awareness of fundraising opportunities for supporters of the Stomp to help generate additional dollars for the event
  • Sponsorship Development

    1. Approach strategic partners that could financially fund or offer in-kind donations for the event
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