Bond PR & Brand Strategy
Pierce Paxton Design Studio and Bond Public Relations and Brand Strategy

Campaign Results

The campaign resulted in media coverage in the following trade publications: bylined articles and multiple commentary and product showcases in Home Fashion & Furniture Trends and Home Lighting & Accessories; Home Accents Today, HFN, HomeWorld Business, and Southern Woman.  To help establish Karyl as a New Orleans-based designer, she and her designs have also been prominently featured throughout the New Orleans media.

Additionally, Karyl spoke on the 2007-2008 lighting trends in January 2007 at the Dallas Market Center’s annual Lighting Market, allowing for significant exposure and positioning her as an industry thought-leader.  Karyl also presented on the trends at two American Society of Interior Designers (ASID) events – New York City and Plano, TX (her hometown). 

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Southern Woman (March 2006)
Home Fashion (April 2006)
HomeWorld Business (Sept 2006)
Home Lighting & Accessories (Dec 2006)

Pierce Paxton Design Studio (PPDS)

Opportunity

To position Karyl Paxton as a leading designer of an array of home furnishing products as well as positioning Karyl as a thought-leader on the issues and trends that impact the home furnishings industry.

Audiences

  • Trade and mainstream media
  • Home furnishing manufacturers and distributors
  • Major retailers
  • Home furnishing key influencers
  • Consumers

Public Relations Objectives

  • Increase PPDS lighting sales
  • Build a brand that allows for easy crossover into other product categories
  • Generate news coverage for PPDS, its products and Karyl Paxton
  • Schedule speaking engagements with leading industry organizations
  • Cultivate relationships with key industry leaders (manufacturers, distributors, retailers, designers and media)
  • Maintain a fresh and formidable presence on the Internet
  • Continually develop and execute creative and effective marketing initiatives

Program Components

  • Media Relations Campaign

    1. Feature stories and interviews about PPDS
    2. Stories about Karylor where Karyl offers commentary
    3. Inclusion of PPDS in stories about lighting and home decor
  • Speaking Opportunities

    1. Identify and schedule speaking engagements at industry shows, conferences and conventions
    2. Development of interactive presentation on the trends in the lighting industry

Campaign Results

WDSU 6 News (New Orleans) 

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