Oasis Landscape Architecture

Opportunity

Develop and implement a marketing strategy to launch Oasis Landscape Architecture in the New Orleans and regional marketplace, which is highly competitive. Oasis Landscape Architecture is a subsidiary company of Oasis Horticultural Services, making the launch a greater challenge. Oasis is regarded throughout the region as a horticultural company, not a design firm.

Audiences

• Residential and commercial real estate developers
• Architecture firms
• Commercial property owners
• Oasis current and past clients
• Mainstream and trade media

Communications Objectives

• Raise considerable awareness of Oasis' landscape architecture services among our primary audiences
• Establish brand identity among our primary audiences
• Build a regional presence for Oasis
• Establish top-of-mind awareness of firm among target media
• Leverage Oasis' success on the horticultural side of the business

Program Components

• Phase One - Launch campaign

1. Brand consistency effort to ensure that all communication and materials are succint
2. Launch annoucment and news release
3. Trade association membership initiative (design, architecture, real estate, etc.)
4. Launch party at W Hotel

• Phase Two - Ongoing marketing campaign

1. Thought leadership platform
2. Media relations campaign
3. Speaker's Bureau to position Oasis as thought leader
4. Architecture firm marketing initiative
5. Strategic partnership initiative to leverage and share resources
6. University affiliation
7. Direct mail
8. Community relations