Campaign Results
Our media outreach efforts for the New Orleans Jesters were successful on many levels. Articles were written and introductions were made with a number of influential reporters and editors. The average attendance increased from the previous season and overall profile of the team was raised amongst the community.
PDF Downloads/Published Articles
New Orleans Living (June 2010)
Times-Picayune (July 2010)
Where Y'at (June 2010)
Links
ABC 26 (New Orleans)
New Orleans Jesters
Opportunity
In April of 2010, Bond PR was brought on to develop and implement a public relations strategy designed to increase awareness amongst the New Orleans community and drive attendance at the home games.
Audiences
- Local media
- Sports media
- Strategic community partners
- Current and potential Jesters fans
- Local soccer community
Communications Objectives
- Raise awareness of the team
- Increase attendance at home games
- Attract potential sponsors
- Raise the overall profile of soccer in New Orleans
Program Components
- Media Relations
- Strategic community partnerships
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