Campaign Results
Our media outreach efforts surrounding the award ruling were successful on many levels. Articles were written in both the local and national press, and the school and Choice Foundation officials were featured on local television and radio.
Published Articles
The New York Times
The Associated Press
The Times-Picayune
New Orleans CityBusiness
Articles Secured
Fast Company
PDF Downloads
New Orleans CityBusiness (Oct 2007)
The New York Times (Oct 2007)
Lafayette Academy Charter School/The Choice Foundation
Opportunity
Generate media coverage for an arbitration award ruling won by the Choice Foundation, the governing entity of Lafayette Academy Charter School, against its education management company, Mosaica Education. The Choice Foundation sued Mosaica for its extreme mismanagement of the school during the 2006 – 2007 school year, which resulted in a 30% passing rate by students on the L.E.A.P. test, teacher turnover, lack of textbooks and other supplies, and an uncleanly property, among other issues. As part of the award, the Choice Foundation received $250,000 and was able to terminate the remaining four years of its five year contract with Mosaica Education.
Audiences
- National media
- Educational trade media
- New Orleans and Louisiana media
Communications Objectives
- Generate news coverage of the award ruling
- Raise awareness of the positive changes at Lafayette Academy
Program Components
- Media relations campaign
- National
- Trade
- Local
Campaign Results |
|
WDSU 6 News (New Orleans) |
|
WDSU 6 On Your Side Live (New Orleans)
|
|
Fox 8 News (New Orleans)
|
