Lifestyle Revolution Group

Opportunity

In 2004, we began a long journey with Robért LeBlanc by helping to launch his first nightclub and music venue, Republic New Orleans. Using a combination of brand building, media relations and strategic partnership development with charities, businesses, and other local and national players helping to rebuild New Orleans, we successfully opened Republic to all facets of the New Orleans community.

Republic’s popularity and our positioning of Robért LeBlanc as the leading entertainment developer in New Orleans, allowed Robert to establish the Lifestyle Revolution Group (LRG), which now manages three successful venues in downtown New Orleans, including loa at the International House Hotel, LePhare, and Republic New Orleans.

We effectively position LRG’s venues as platforms upon which residents can create and develop strong professional relationships and social networks through entertainment; thus, keeping LRG at the center of the local and national business community.

Audiences

• Local, regional and national mainstream media
• Current and potential patrons of Republic, LePhare and loa
• Strategic community partners

Communications Objectives

• Raise awareness of the organization, in particular its businesses
• Attract patrons to Republic, LePhare and loa
• Position Robért LeBlanc and his staff as thought-leaders in the entertainment and hospitality industry
• Develop community partnerships

Program Components

• Media relations
• Community relations
• Social media marketing