Greater New Orleans, Inc. (GNO Inc.)

Opportunity

Develop and execute a public relations campaign that uses media relations and grassroots tactics to increase public awareness of The Paycheck Project, a partnership initiative coordinated by local corporate, industry and non-profit entities dedicated to attracting, developing and retaining a robust labor force for the Greater New Orleans area.

Audiences

• Prospective workforce candidates (high school seniors, under-valued workers, etc.)
• Community leaders and influencers (guidance counselors, pastors, etc.)
• Local politicians
• Local and regional news media

Communications Objectives

• Raise awareness among the local population
• Generate news coverage of The Paycheck Project
• Identify and work with community partners
• Drive inbound inquiries to Paycheck Project career call centers

Program Components

• Media Relations
  
  
  1. In-studio interviews – radio and TV – with GNO, Inc. Director of Workforce Development and strategic partner
  2. Stories about the Paycheck Project in print/internet mediums
• Community Relations
  
  
  1. Speaking engagements throughout the Greater New Orleans region at schools, churches and various organizations
  2. Event participation