Bond PR & Brand Strategy
Desperado Motorcycles

Campaign Results

Desperado enjoyed many media successes including 2 bike features in Easyriders, a feature of the entire Desperado line of motorcycles in American Rider, and a story in Motorcycle Product News and Dealernews, among other opportunities with the national consumer and trade motorcycle media.

In addition, Desperado partnered up with McDonald's and Ronald McDonald House Charities to build the Ronald McDonald House Bike, which toured the country visiting numerous motorcycle events, Ronald McDonald Houses and other McDonald's focused events. The program concluded with the bike being raffled off in Chicago at the Charity's Awards of Excellence Gala.

PDF Downloads
American Big Twin Dealer (Oct 2004)
Twin News (Oct 2004)

Desperado Motorcycles

Opportunity

Desperado Motorcycles and Bond Public Relations and Brand StrategyDevelop a media strategy to position Jeff Nicklus, Desperado Motorcycles CEO and Master Bike Builder, as the top custom bike builder in the industry. Also, our program was to assist in positioning the Desperado Motorcycles brand as one synonymous with quality, creativity and exclusivity. Our campaign was not limited to media relations.

Audiences

  • National mainstream motorcycle media
  • National trade motorcycle media
  • Motorcycle community (consumers, dealers, manufacturers, event organizers)
  • Select local and regional media

Communications Objectives

  • Garner news stories about Desperado in the mainstream and trade motorcycle media
  • Obtain motorcycle features in the mainstream motorcycle media
  • Establish top-of-mind awareness of Desperado and Jeff Nicklus among all target audiences
  • Garner news coverage in city's in which Desperado travels
  • Align Desperado Motorcycles with other powerful brands

Program Components

  • Media relations campaign
  1. Outreach to mainstream motorcycle media
  2. Outreach to trade motorcycle media
  3. Outreach to local, regional and national mainstream media in select cities
  • Strategic partnership initiative to leverage and share resources

Campaign Results

Channel 2 News (Chicago) 

 

Channel 7 News (Chicago)

 

Fox News in the Morning (Chicago) 

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