Campaign Results
Bond PR secured multiple print stories on Build Now, in addition to several television and radio appearances by Executive Director Tess Monaghan, resulting in a 500% increase in phone calls and walk-ins when coverage appeared. We developed and organized community crawfish boils, as well as community speaker series in which attendance increased 50-100% over the course of the year. Over the course of a year, Build Now has sold 11 homes.
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Times Picayune October 11, 2008
Times Picayune May 8, 2008
Gambit 40 Under 40 November 4, 2008
Build Now
Opportunity
Launch and promote Build Now, a non-profit homebuilder located in New Orleans, Louisiana. Our primary goals included penetrating and raising brand awareness in the local community, positioning Build Now representatives as experts on home elevation and thought leaders within the New Orleans rebuilding community, while also promoting monthly community informational sessions.
Audiences
- Current or potential homeowners with hurricane damaged homes looking to renovate or build a new home
- Potential strategic partners (community, corporate, public)
- Local, regional and national media
Communications Objectives
- Raise awareness about the organization in order to increase sales of homes
- Cultivate strategic community partners
- Generate news stories among targeted media
- Identify and secure speaking opportunities for Build Now representatives in community
- Establish dialogue with key influencers
Program Components
- Media relations, including print, broadcast and Internet
- Community relations, including speaker series and events
- Grassroots marekting and advertising
Campaign Results |
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WWL Channel 4 News (New Orleans) |
