Bond PR & Brand Strategy
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Campaign Results

Bond PR helped Billes Products conceptualize and develop their core brand elements into a coherent brand identity which was ultimately defined as design chic. This brand identity was critical in creating strategic partnerships with leading brands including Design Within Reach and W Hotels, and in reaching out to leading-edge design media including Dwell Magazine and Cool Hunting. This brand identity was critical in defining types of student submissions. As a result, several of the designs submitted will be brought to market.

From accommodation to transportation to food & wine, Bond PR secured full support of the event. Sponsors included: W Hotels, Design Within Reach, New Orleans Rum, Sucre, and The Lifestyle Revolution Group.

The campaign resulted in significant local and national media coverage in major publications and online such as: Dwell Magazine, CoolHunting.com, The Times Picayune.

PDF Downloads
The Times-Picayune (Nov 2008)

Related Links
Cool Hunting Video
Dwell Article

Billes Products

Opportunity

Bond PR was tasked with the objective of coordinating, promoting, and executing the first annual Billes Products Design Competition 2008. Employing a mixture of marketing and public relations strategies, Bond PR’s primary goals were to secure student participants, guest judges, and sponsorship for the event, as well as garner local, regional, and national media coverage.

Audiences

  • National Design Schools
  • Media (Local, regional, and national mainstream, general interest, lifestyle and interior design print/Internet media
  • Potential Sponsors

Communications Objectives

  • Garner significant interest and submissions among the nation’s leading design schools
  • Secure guest judges to evaluate student submissions and increase the profile of the competition
  • Establish sponsorships to generate in-kind donations to support the event
  • Generate news coverage on a local, regional and national scale for Billes Products and the Billes Products Design Competition
  • Raise awareness of The Billes Products Competition, its sponsors, and Billes Products
  • Drive traffic to the event

Program Components

  • Identity development
  • Design school partcipation
  • Guest judge participation
  • Sponsorship development

 

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